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Green Beauty

MORE CONSUMERS ARE DEMANDING NATURAL PERSONAL CARE PRODUCTS, AND THE BEAUTY INDUSTRY IS RESPONDING.  LET’S GET PRETTY… PRETTY GREEN, THAT IS, ON TODAY’S ENVIRONMINUTE. 

JUST A DECADE AGO THERE WERE FEW OPTIONS FOR NATURAL AND ORGANIC SKIN AND HAIR CARE PRODUCTS, BUT DEMAND AND PRODUCTION HAVE SKYROCKETED – IN FACT, THE GLOBAL MARKET REACHED SEVENTEEN BILLION DOLLARS LAST YEAR.

BUT WITH SO-CALLED NATURAL CHOICES FLOODING THE MARKET, CONSUMERS MUST DO THEIR HOMEWORK TO UNDERSTAND THE DIFFERENCE BETWEEN VARIOUS PRODUCTS.  JULIA MCNAMARA OF DATAMONITOR, A CONSUMER MARKET RESEARCH FIRM, EXPLAINS.

MCNAMARA: ALL OF THESE DIFFERENT CLAIMS, THINGS BEING MARKETED AND POSITIONED AS NATURAL PRODUCTS, REALLY HAVE CONFUSED THE CONSUMER. 

SO TO BE SURE THAT YOUR NATURAL, ALL-NATURAL, AND ORGANIC PRODUCTS ARE WHAT YOU THINK THE TERMS IMPLY, MAKE SURE TO READ THE LABELS CAREFULLY.

To read more about this and other environmental health issues, go to: www.environmentalhealthnews.org, www.ourstolenfuture.org, or www.healthandenvironment.org