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Careful Consumers Go Green

AS AMERICANS SEEK ECO-FRIENDLY PRODUCTS AND PRACTICES, COMPANIES SHIFT TO MEET THE GROWING DEMAND.  CAREFUL CONSUMERS GO GREEN, ON TODAY'S ENVIRONMINUTE. 

MAKOWER: EVERY TIME WE OPEN OUR WALLETS, WE CAST A VOTE FOR OR AGAINST THE ENVIRONMENT, BY VIRTUE OF WHAT WE BUY AND WHO WE BUY IT FROM.

THAT'S JOEL MAKOWER, EXECUTIVE EDITOR OF GREENBIZ-DOT-COM. HE SAYS THAT COMPANIES  GO GREEN FOR MANY REASONS - TO IMPROVE EFFICIENCY, CUT COSTS, AND TO PROVIDE PRODUCTS AND SERVICES FOR ECO-CONSCIOUS CUSTOMERS. 

BUT SOME COMPANIES WANT TO CHANGE THEIR IMAGE AND LITTLE ELSE, SO CONCERNED CONSUMERS MUST DO THEIR HOMEWORK IF THEY WANT TO MAKE AN IMPACT. 

MAKOWER SUGGESTS SUPPORTING COMPANIES THAT ACTIVELY PROMOTE CONCRETE ENVIRONMENTAL GOALS AND ARE LEADERS IN THE MARKETPLACE – EDUCATING THE PUBLIC, SUPPLIERS, AND EVEN COMPETITORS ABOUT THE BENEFITS OF GOING GREEN.

THE ENVIRONMINUTE IS MADE POSSIBLE BY THE HEINZ FAMILY PHILANTHROPIES AND THE HEINZ ENDOWMENTS.  LEARN MORE BY VISITING ENVIRONMINUTE-DOT-COM.        

For more on environmentally friendly businesses, visit http://www.greenbiz.com/about/

To find eco-friendly product retailers near you, visit http://www.greenpeople.org/

To read more about this and other environmental health issues, go to: www.environmentalhealthnews.org, www.ourstolenfuture.org, or www.healthandenvironment.org