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Conventional Produce - Beauty is Skin Deep

THAT HUGE APPLE YOU ATE LOOKED HEALTHY, BUT ITS VITAMIN AND MINERAL CONTENT MAY HAVE BEEN LESS THAN HEARTY.  LEARN WHAT FRUITS AND VEGGIES LACK, AND HOW YOU CAN MAKE THE MOST OF WHAT YOU EAT ON TODAY’S ENVIRONMINUTE.  

BIGGER AND PRETTIER ISN’T ALWAYS BETTER WHEN IT COMES TO PRODUCE.  DESPITE ITS BEAUTY, TODAY’S CONVENTIONAL PRODUCE CAN BE ASTOUNDINGLY LOWER IN NUTRITIONAL CONTENT THAN IT WAS FIFTY YEARS AGO. NUTRIENTS LIKE CALCIUM, VITAMIN C, IRON, AND MANY PROTEINS ARE ABOUT SIX TO THIRTY EIGHTY PERCENT LOWER NOW COMPARED TO A GENERATION AGO.

INSTEAD OF TRIPLING YOUR SERVINGS, BITE INTO ORGANIC PRODUCE.  OVER FORTY STUDIES HAVE SHOWN THAT ORGANIC FRUITS AND VEGETABLES DELIVER AT LEAST THIRTY PERCENT MORE VITAMINS, MINERALS, AND HEALTHY ANTI-OXIDANTS THAN CONVENTIONAL PRODUCE.  THE DIFFERENCE LIES IN THE UNTREATED SOIL, WHICH ALLOWS ORGANIC CROPS TO FULLY ABSORB ESSENTIAL NUTRIENTS, AND PASS THEM ALONG (IN A TASTY WAY) TO YOU.        

THE ENVIRONMINUTE IS MADE POSSIBLE BY THE HEINZ FAMILY PHILANTHROPIES AND THE HEINZ ENDOWMENTS.  LEARN MORE BY VISITING ENVIRONMINUTE-DOT-COM. 

Read more in the San Francisco Chronicle.