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Keep Winter Cool

HOPING TO SLOW GLOBAL WARMING, SKI RESORTS ARE BUILDING ENERGY EFFICIENT LODGES AND FUELING SNOWMOBILES WITH BIODIESEL. WE’LL HIT THE SLOPES ON TODAY’S ENVIRONMINUTE.

GERALDINE LINK OF THE NATIONAL SKI AREAS ASSOCIATION SAYS IT’S ONLY FAIR FOR A BUSINESS THAT THRIVES ON COLD WEATHER TO GREEN UP ITS PRACTICES.

LINK: WE FELT LIKE WE HAD TO DO OUR PART IN REDUCING GREENHOUSE GAS EMISSIONS BEFORE ASKING OTHERS TO DO THE SAME.

MORE AND MORE SKI RESORTS ARE THEREFORE OFFSETTING THEIR GREENHOUSE GAS EMISSIONS BY BUYING RENEWABLE ENERGY CREDITS FROM WIND OR SOLAR POWER PLANTS.

CRITICS SAY THE CREDITS DON’T COST ENOUGH TO AFFECT THE DEVELOPMENT OF NEW GREEN PROJECTS, BUT LINK SAYS THEY AT LEAST INCREASE DEMAND FOR RENEWABLE ENERGY.

SHE SAYS SKIERS AND BOARDERS CAN ALSO HELP REDUCE THE INDUSTRY’S CARBON FOOTPRINT BY CARPOOLING TO THE SLOPES.

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Learn more about the Keep Winter Cool Campaign.

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